The holidays are fast approaching, and with the holiday season comes an increase in both tzedaka requests and our desire to give, to help those in need get through the holidays.

A new philanthropy tool has just been released, and it is pretty cool. And it is all to help you have an easier tie giving your tzedaka. And, I guess, an easier time for the organizations to collect the tzedaka.

The website, JGives, is modeled after the JDeal Daily Deal model. It gives great opportunities daily for giving charity to various organizations, with benefits such as matching funds that give the donor the satisfaction of knowing that his donation has had a far greater reach..

An excerpt from the press release:

Ganz and Samuels are especially excited to be reaching younger donors. “We know that young Jews are not engaging with Jewish charities in the way their parents and grandparents did,” says Samuels. “They are looking for causes to support rather than organizations to join. They are not consumers of traditional Jewish media, but they want to engage in tikun olam – improving the world."
“Jdeal’s established client base is already comfortable with the site’s payment system,” Samuels points out, “happily clicking to pay for our excellent deals, so we are confident they'll use jgives to click and donate $18 to the charities of their choice.” (Eighteen represents “life” in Hebrew.)
Jgives dramatically increases exposure for small organizations, she says, but without investments in expensive marketing campaigns, since fees are all success based. For small charities, jgives provides visibility and tools to compete with better-known entities.
Jdeal charity campaigns have already raised hundreds of thousands of dollars. Jgives’s first clients include the Gift of Life Bone Marrow Foundation, the Orthodox Union, Sharsheret, One Family, Yachad, Meir Panim, and Boys Town Jerusalem.       In addition to “changing the world $18 at a time,” Samuels and Ganz hope to create a “lifestyle of giving” that includes rewards for repeat donors, giveaways, stored credit card information for easier charitable “shopping,” and consumer confidence in the legitimacy of organizations that have been vetted and approved by the trusted jdeal brand.

It is a pretty cool model when applied for charity.